Brandstof
A comprehensive branding project that explores innovative approaches to brand identity and visual communication in the digital age.
CLIENT
Wirelab - Digital Innovation Agency
ROLE
Brand Designer, Visual Identity
Brandstof represents a comprehensive brand identity project created for Wirelab, focusing on developing a cohesive visual language that reflects innovation, creativity, and technical excellence in the digital space.
The project involved extensive research into the target audience, competitive landscape, and brand positioning to create a distinctive identity that stands out in the technology sector while maintaining approachability and professionalism.
Fuel your creativity
With the slogan being Fuel your creativity, and the event being an opportunity to boost one's inspiration, the image of a flame really spoke to us. In one way or another, these flames recur in every piece of content; the playful patterns, the bright color palette, and of course the little flame in the O in Brandstof.
The hints of blue are a reference to the blue used in social media apps, for the event is mainly about networking and socializing. By creating different campaign elements, our goal was to reach as many people as possible with the aspiration to make the 2019 edition of Brandstof the best one so far.
